Biomaterial Database

Health care marketing needs rational, ethical approach. 1980

R E MacStravic

Health care facilities can avoid service duplication and inefficiency through a more hard-headed marketing approach to consumer need and demand. Rather than assuming that all institutions can and should provide the same service, health care facilities must couple public service obligations with costs, demands, and capabilities.

UI	MeSH Term	Description	Entries
D008389	Marketing of Health Services	Application of marketing principles and techniques to maximize the use of health care resources.	Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D003153	Community Health Services	Diagnostic, therapeutic and preventive health services provided for individuals in the community.	Community Health Care,Community Healthcare,Health Services, Community,Services, Community Health,Community Health Service,Health Care, Community,Health Service, Community,Healthcare, Community,Service, Community Health
D006275	Health Facility Planning	Areawide planning for health care institutions on the basis of projected consumer need.	Health Facility Conversion,Planning, Health Facility,Conversion, Health Facility,Conversions, Health Facility,Facility Conversion, Health,Facility Conversions, Health,Facility Planning, Health,Facility Plannings, Health,Health Facility Conversions,Health Facility Plannings,Plannings, Health Facility
D006301	Health Services Needs and Demand	Health services required by a population or community as well as the health services that the population or community is able and willing to pay for.	Health Services Needs,Needs,Needs and Demand, Health Services,Target Population,Health Services Need,Need, Health Services,Needs, Health Services,Population, Target,Populations, Target,Target Populations
D006302	Health Services Research	The integration of epidemiologic, sociological, economic, and other analytic sciences in the study of health services. Health services research is usually concerned with relationships between need, demand, supply, use, and outcome of health services. The aim of the research is evaluation, particularly in terms of structure, process, output, and outcome. (From Last, Dictionary of Epidemiology, 2d ed)	Health Care Research,Medical Care Research,Research, Health Services,Action Research,Health Services Evaluation,Healthcare Research,Research, Medical Care,Evaluation, Health Services,Evaluations, Health Services,Health Services Evaluations,Research, Action,Research, Health Care,Research, Healthcare
D012941	Social Responsibility	The obligations and accountability assumed in carrying out actions or ideas on behalf of others.	Obligation, Social,Responsibility, Social,Accountability,Communitarianism,Future Generations,Obligations to Society,Social Accountability,Accountability, Social,Future Generation,Generation, Future,Generations, Future,Obligations, Social,Responsibilities, Social,Social Obligation,Social Obligations,Social Responsibilities,Society, Obligations to