Health care marketing--a service marketing approach.
1985
E Ranelli
UI
MeSH Term
Description
Entries
D008389
Marketing of Health Services
Application of marketing principles and techniques to maximize the use of health care resources.
Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D009738
Nursing Service, Hospital
The hospital department which is responsible for the organization and administration of nursing activities.