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Has marketing been oversold to hospital administrators? 1982

C W Lamb, and D W Finn

UI MeSH Term Description Entries
D008389 Marketing of Health Services Application of marketing principles and techniques to maximize the use of health care resources. Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D006270 Health Facility Administrators Managerial personnel responsible for implementing policy and directing the activities of health care facilities such as nursing homes. Administrator, Health Facility,Administrators, Health Facility,Facility Administrator, Health,Facility Administrators, Health,Health Facility Administrator
D006740 Hospital Administrators Managerial personnel responsible for implementing policy and directing the activities of hospitals. Administrator, Hospital,Administrators, Hospital,Hospital Administrator
D014481 United States A country in NORTH AMERICA between CANADA and MEXICO.

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