Biomaterial Database

Marketing: fast becoming a necessary tool for hospital administrators. 1979

T E Gregg, and M E Voyvodich

Many hospitals need more business, and marketing techniques have been suggested in the literature as one way to attract it.

UI	MeSH Term	Description	Entries
D008389	Marketing of Health Services	Application of marketing principles and techniques to maximize the use of health care resources.	Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D011641	Public Relations	Relations of an individual, association, organization, hospital, or corporation with the publics which it must take into consideration in carrying out its functions. Publics may include consumers, patients, pressure groups, departments, etc.	Client-Staff Relations,Relations, Client-Staff,Relations, Public,Client Staff Relations,Client-Staff Relation,Relation, Client-Staff,Relations, Client Staff
D006270	Health Facility Administrators	Managerial personnel responsible for implementing policy and directing the activities of health care facilities such as nursing homes.	Administrator, Health Facility,Administrators, Health Facility,Facility Administrator, Health,Facility Administrators, Health,Health Facility Administrator
D006295	Health Resources	Available manpower, facilities, revenue, equipment, and supplies to produce requisite health care and services.	Resources,Health Resource,Resource,Resource, Health,Resources, Health
D006740	Hospital Administrators	Managerial personnel responsible for implementing policy and directing the activities of hospitals.	Administrator, Hospital,Administrators, Hospital,Hospital Administrator
D014481	United States	A country in NORTH AMERICA between CANADA and MEXICO.