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[Marketing: an instrument in transforming health care to health service]. 1991

H H Tan

Due to historical developments emphasis in thinking and acting in dentistry was placed on providing care. Changes in society and dentistry resulted in a greater patients' independence and in an increased demand for service. Marketing enables to cope with the transformation of care into service and improves efficiency and quality.

UI MeSH Term Description Entries
D008389 Marketing of Health Services Application of marketing principles and techniques to maximize the use of health care resources. Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D011215 Practice Management, Dental The organization and operation of the business aspects of a dental practice. Dental Practice Management Services,Dental Practice Management,Management, Dental Practice,Practice Management Services, Dental
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man

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