The photoreceptor cells of invertebrate animals differ from those of vertebrates in morphology and physiology. Our present knowledge of the different structures and transduction mechanisms of the two animal groups is described. In invertebrates, rhodopsin is converted by light into a meta-rhodopsin which is thermally stable and is usually re-isomerized by light. In contrast, photoisomerization in vertebrates leads to dissociation of the chromophore from opsin, and a metabolic process is necessary to regenerate rhodopsin. The electrical signals of visual excitation have opposite character in vertebrates and invertebrates: the vertebrate photoreceptor cell is hyperpolarized because of a decrease in conductance and invertebrate photoreceptors are depolarized owing to an increase in conductance. Single-photon-evoked excitatory events, which are believed to be a result of concerted action (the opening in invertebrates and the closing in vertebrates) of many light-modulated cation channels, are very different in terms of size and time course of photoreceptors for invertebrates and vertebrates. In invertebrates, the single-photon events (bumps) produced under identical conditions vary greatly in delay (latency), time course and size. The multiphoton response to brighter stimuli is several times as long as a response evoked by a single photon. The single-photon response of vertebrates has a standard size, a standard latency and a standard time course, all three parameters showing relatively small variations. Responses to flashes containing several photons have a shape and time scale that are similar to the single-photon-evoked events, varying only by an amplitude scaling factor, but not in latency and time course. In both vertebrate and invertebrate photoreceptors the single-photon-evoked events become smaller (in size) and faster owing to light adaptation. Calcium is mainly involved in these adaptation phenomena. All light adaptation in vertebrates is primarily, or perhaps exclusively, attributable to calcium feedback. In invertebrates, cyclic AMP (cAMP) is apparently another controller of sensitivity in dark adaptation. The interaction of photoexcited rhodopsin with a G-protein is similar in both vertebrate and invertebrate photoreceptors. However, these G-proteins activate different photoreceptor enzymes (phosphodiesterases): phospholipase C in invertebrates and cGMP phosphodiesterase in vertebrates. In the photoreceptors of vertebrates light leads to a rapid hydrolysis of cGMP which results in closing of cation channels. At present, the identity of the internal terminal messenger in invertebrate photoreceptors is still unsolved.(ABSTRACT TRUNCATED AT 400 WORDS)