Some of the parameters determining image quality in mammography are analyzed: the effects of primary photon spectra, focal spot size and screen-film systems on spatial resolution are discussed as are scattered radiation, development temperature and absorbed dose. The parameters limiting spatial resolution and contrast are evaluated for the standard and magnification techniques. Methods of reducing scattered radiation to improve contrast are evaluated. Scatter to primary ratios for different scatter reducing methods are compared, using the physical quantity energy imparted. For the standard technique the spatial resolution has been found to be limited by the fluorescent screen. With magnification technique the focal spot is the weakest link for the spatial resolution. The contrast is mainly set by the amount of scatter using the standard technique considering the use of a low tube potential (approximately 25 kVp). Using the magnification technique the amount of scatter is so small, that the tube potential is the limiting factor. We have found the optimized standard mammographic technique to be achieved under the following conditions: 25 kVp, 0.3 to 0.6 mm focal spot, film-focus distance 500 mm, anti-scatter grid, developing temperature 36 to 38 degrees C and 4 minutes total processing time with the screen-film system we have used. In magnification technique an air gap of at least 20 mm is desired. With an FFD of about 500 mm this will give a magnification ratio of 1.8 to 2.0 and a 0.1 mm X 0.1 mm focus spot is mandatory. With this technique, it is necessary to use a faster screen-film system than that used in standard mammography.