While the role of prolactin in promoting the development of the crop-sac in members of the pigeon family (Columbiformes) is well established, its action in the central nervous system is less well understood. In the present study, prolactin was administered intracerebroventricularily (i.c.v.) in ring doves, and central expression of vasoactive-intestinal polypeptide (VIP) and gonadotropin-releasing hormone (GnRH), and the display of sexual behavior was investigated. Ovine-prolactin (1 microgram in 2 microliters o-prl) was injected daily for six days through chronically implanted cannula either prior to a 2-h period of courtship, or late in incubation. Control subjects were given vehicle injections and were otherwise identical to experimental animals. Prolactin administered prior to courtship resulted in a reduction of sexual behavior, and in a decrease in testicular weight but had no detectable effect on the number of neurons expressing VIP or GnRH. In contrast, i.c.v. prolactin during incubation resulted in a reduced number of infundibular VIP-positive neurons and decreased crop weight. We conclude that during incubation prolactin regulates its own synthesis and/or release by modulating VIP expression in infundibular neurons.